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Pinneberg/Germany, April 2024 – The way an object looks and how it feels is playing an increasingly important role in the purchasing decision process - and this begins with the packaging, which gives an indication of the value of the contents. Products or packaging that resemble natural materials are proving to be a particularly popular choice with end consumers. Read more

Pinneberg/Germany, October 2023 – Color expert ROWA Masterbatch has once again demonstrated its high quality standards: As part of a master thesis, the project team subjected a new testing device and the testing procedure to rigorous examination. Read more

Pinneberg/Germany, September 2023 – The sports segment is constantly seeing fresh trends with new applications, new functions and new designs, in which the color concept very often plays a significant role. As a plastics specialist, designers are constantly challenging us in this respect and presenting us with exciting new demands in terms of structural design and color. A recent example for ski… Read more